TEQUILA & MEZCAL
REYES CUPREATA MEZCAL - DON RAFAEL
MEZCAL WAS DISTILLED AND USED BY THE AZTECS TO CHASE AWAY THE DEMONS OF THE DESERT FROM THEIR BODIES.
There are multiple myths around Mezcal. The one that inspired our name is about an Aztec King that ruled in the golden era of that Empire. He believed that Mezcal was a sacred beverage that chased away the demons of the desert. So every day he forced his people to drink it.
We are always with the people, so when we heard that story for the first time the word Coward came to mind. A Coward King felt like a solid declaration of the side we stand with.
Mezcal should always be drank out of pleasure, never obligation.
Zitlala is the main town of the State of Guerrero. Don Rafael Cuenca is a fourth generation Maestro. He harvests the agaves from the Rio Balsas riverside where the papalotes grow wildly. He cooks the pinas in a oven made out of volcanic rocks like it has been done for the last 400 years. He ferments the toasted piñas in Ayacuite wood tinas without chemical controls. You will find very specific citric and spicy notes from this mezcal, because in Zitlala the chernozem soil has a particular mineral blend.